KSS Retail announced recently that 7-Eleven Inc., the world’s largest convenience store operator, franchisor and licensee, has selected KSS Retail for its price modeling, forecasting and optimization solution for stores in the U.S. and Canada.

7-Eleven will use KSS systems to conduct extensive market-basket analytics and affinity analysis to drive more effective promotions and use KSS PriceStrat cigarette buy-down capabilities to manage the high-volume category at both the store and headquarters level.

PriceStrat is KSS Retail’s integrated software application that manages both regular and promotional pricing. The solution also enables retailers to model “what-if” pricing scenarios, facilitating pricing decisions that are more timely and effective in optimizing sales and value for customers.

"7-Eleven does phenomenal work in understanding its customers and how to best serve them," said Lance Jacobs, chief executive officer of KSS Retail. "PriceStrat is the industry-leading tool for modeling retail pricing and promotions and will provide 7-Eleven with greater insight into how customers shop their stores. We look forward to a long and productive partnership."

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